What is it, that we expect of television news anchors? The question arises in the tempest around Brian Williams, long-time anchor at NBC Nightly News.
News anchors have to be telegenic, they have to convey neutrality about stories they report, and they have to read well from a teleprompter while establishing empathy with a few million viewers at the same time.
NBC News Anchor Brian Williams has done all with exceptional durability, but he is now under fire from the media punditocracy for over-stating, exaggerating, and even misrepresenting the truth (lying) about an incident that occurred while reporting in The First Iraq War.
"What is clear is that the trustworthiness of one of America’s best-known and most revered TV journalists has been damaged, and that the moral authority of the nightly network news anchor, already diminished in the modern media era, has been dealt another blow." So speaketh the New York Times.
"The man described recently by his boss as the most trusted journalist of our time is accused of betraying that trust and breaking the first rule of journalism. That is — Get it right!" CBC News.
Now hold your horses, breathless ones.
I'm not sure about the 'moral authority', part of it. Who says, news anchors have moral authority? The Dalai Lama has moral authority. We have an entire network of news anchors -- Fox News -- by far the most popular in the U.S. -- that has no moral authority whatsoever, having ceded it long ago to Rupert Murdoch and Roger Ailes' uncanny business sense of uniting alarmism with advertising revenue. (For an outstanding decoding of Fox, read this recent essay from Alternet: "How Fox creates its own insane reality", by Evan McMurray.)
News anchors have to "get it right", just after the producers decide what it is important to viewing audiences one day to the next, and after script writers finesse the pauses between phrases, and after the real reporters double and triple check their sources (or what the other networks are reporting, if you trust "The Newsroom"). "Moral authority", "getting it right"? Not on my watch.
At any rate, is Brian Williams tarnished for having convinced himself of a personal story when the entire television news industry deals with one form or another of embellishment to rush its product to the marketplace in sound bites on an instantaneous basis?
I'm willing to give Mr. Williams a pass on this one. His faux pas neither increases nor decreases my estimation of what he does and earns many millions a year to do. (Anyhow, don't ask me how I feel about Brian Williams' slip up, ask me how I feel about his making a bizillion dollars for being the best at reaching audiences between advertisements for pharmaceuticals.)
We make an error to put news anchors on any kind of pedestal whatsoever, beyond the desk in the sound studio. In fact, where Mr. Williams shines brightest is on guest appearances with Jon Stewart and "The Daily Show". There, he comfortably sends up his own sense of persona with élan.
It turns out Mr. Williams is self-deprecating and wickedly funny, neither of which he can be on network news, and who doesn't slip into a rabbit suit some days? I'm not saying that Mr. Williams can be forgiven because he is human. Just that he is, simply, a very highly paid news anchor and for that -- in the words of Daniel Tosh -- we thank you.
(In the interest of disclosure, my DVR at home is commanded to retain the last five episodes of NBC News on a rolling basis.)
News anchors have to be telegenic, they have to convey neutrality about stories they report, and they have to read well from a teleprompter while establishing empathy with a few million viewers at the same time.
NBC News Anchor Brian Williams has done all with exceptional durability, but he is now under fire from the media punditocracy for over-stating, exaggerating, and even misrepresenting the truth (lying) about an incident that occurred while reporting in The First Iraq War.
"What is clear is that the trustworthiness of one of America’s best-known and most revered TV journalists has been damaged, and that the moral authority of the nightly network news anchor, already diminished in the modern media era, has been dealt another blow." So speaketh the New York Times.
"The man described recently by his boss as the most trusted journalist of our time is accused of betraying that trust and breaking the first rule of journalism. That is — Get it right!" CBC News.
Now hold your horses, breathless ones.
I'm not sure about the 'moral authority', part of it. Who says, news anchors have moral authority? The Dalai Lama has moral authority. We have an entire network of news anchors -- Fox News -- by far the most popular in the U.S. -- that has no moral authority whatsoever, having ceded it long ago to Rupert Murdoch and Roger Ailes' uncanny business sense of uniting alarmism with advertising revenue. (For an outstanding decoding of Fox, read this recent essay from Alternet: "How Fox creates its own insane reality", by Evan McMurray.)
News anchors have to "get it right", just after the producers decide what it is important to viewing audiences one day to the next, and after script writers finesse the pauses between phrases, and after the real reporters double and triple check their sources (or what the other networks are reporting, if you trust "The Newsroom"). "Moral authority", "getting it right"? Not on my watch.
At any rate, is Brian Williams tarnished for having convinced himself of a personal story when the entire television news industry deals with one form or another of embellishment to rush its product to the marketplace in sound bites on an instantaneous basis?
I'm willing to give Mr. Williams a pass on this one. His faux pas neither increases nor decreases my estimation of what he does and earns many millions a year to do. (Anyhow, don't ask me how I feel about Brian Williams' slip up, ask me how I feel about his making a bizillion dollars for being the best at reaching audiences between advertisements for pharmaceuticals.)
We make an error to put news anchors on any kind of pedestal whatsoever, beyond the desk in the sound studio. In fact, where Mr. Williams shines brightest is on guest appearances with Jon Stewart and "The Daily Show". There, he comfortably sends up his own sense of persona with élan.
It turns out Mr. Williams is self-deprecating and wickedly funny, neither of which he can be on network news, and who doesn't slip into a rabbit suit some days? I'm not saying that Mr. Williams can be forgiven because he is human. Just that he is, simply, a very highly paid news anchor and for that -- in the words of Daniel Tosh -- we thank you.
(In the interest of disclosure, my DVR at home is commanded to retain the last five episodes of NBC News on a rolling basis.)















