It is a given that GOP money will find its way to a Jeb Bush presidential run. So on the campaign checklist, money remains at the top of the list but not far below; the happy result of the 2014 race for governor in Florida.
This close race, between a disliked governor and a mistrusted challenger, swung on a final week injection of $12 million from Scott's fortune.
It was also a gift to Jeb. If the coalition had materialized, that swung Florida for Obama in 2010, in favor of Crist and not Scott, Jeb might have reason to hesitate on a presidential run.
If Crist had won, a powerful platform would have been available to Democrats from which to criticize the Bush benchmarks of "compassionate conservatism" and challenge Jeb in Florida.
The Democratic coalition didn't materialize for Crist at the polls. So here is the GOP thinking:
To claim three family members for the White House would be historic. On the other hand, American voters may not be ready to vote for another of this generation's Bush family, after W's disastrous terms. Then again, Floridians supporting Gov. Rick Scott demonstrated that history is of little concern.
The 2016 presidential primary could be another carnival freak show. But with enough flat-out negative campaigning, the inventors of reality will dust themselves off once the primary is finished.
The mainstream press is already giving free rides to the assertion that Jeb Bush was "a very successful two-term governor of Florida". The only facts that will prevail with voters are those manufactured by the GOP spin machine, which is the biggest reason that Jeb will run.