(To be fair, I do like Raquel Regalado and Jose Regalado very much and we are friends. I know Mr. Crespo has his own issues with them, I respect him and love the guy for his tenaciousness and for his wonderful research work but don't agree with him on everything). I don't want to start a holy war with Al, I am just giving Jose Regalado a platform to make his case. - Genius
Earlier today I received a few e-mails and calls inquiring about my finances and my involvement with The Serving Miamian’s Electioneering Committee (ECO). I had not received an e-mail from Mr. Crespo asking me for clarification on my involvement.
Mr. Crespo states that I was paid near $60,000 for “dubious” work in these two years. Sounds like a lot of money, and it is. I am sure you are connected in one way or another to at least one social media account. If you have Facebook, I am sure you’ve noticed that people are using social media not only for sharing but as a sole news source (which is terrible). If you';re not connected you should consider it, small businesses and large companies alike rely heavily on social media marketing for awareness, often offering free credit, rebates or contest giveaways; I use my twitter solely for American Express rebates that they offer for just retweeting a hashtag. When my Father’s opponent began his campaign he based it on social media and the “young” generation, his Facebook (if memory serves me right) was gaining about 500 people a day. My Father’s social media was splintered, so I decided to clean it up; we created scheduled postings, consolidated the account, responded to questions, (built and) linked to his website, and created 30 second videos with his opinion on each platform, or achievement. We soon found that Facebook limits your reach unless you pay for the privilege. So we began to use targeted ads that went after certain age groups who lived in the City of Miami. Soon we overtook his opponent in social media. We started at around two thousand likes and are now close to fifteen thousand. We did the same for my Sister, localizing ads to people who live in her district, which happens to be most of the City of Miami.
Facebook is now worth Twenty billion dollars, all of their money comes from ad revenue. Hyper localizing your audience to the people in your neighborhood is expensive. Very expensive. How expensive?
Here is billing information for January of this year (hit on it to make it readable)
One month. Just Facebook. We also ran ads in Twitter.
The ECO can not legally pay Facebook as Facebook does not accept checks via the mail, to save the headache they paid me as the purchaser.
2014 ECO Handbook Since we are on the topic of the ECO, Chapter 11 of the Florida Electioneering Handbook states that an ECO can communicate via, telephone, radio, cable, satellite, (includes internet), newspaper magazine, direct mail, or telephone that :
Refers to or depicts a clearly identified candidate for office without expressly advocating the election or defeat of a candidate, but that is susceptible of no reasonable interpretation other than an appeal to vote for or against a specific candidate.
Is made within 30 days before a primary or special primary election or 60 days before any other election for the office sought.
Is targeted to the relevant electorate in the geographical area the candidate would represent if elected.
Weird…the rules of an ECO only mention candidates. As in you know…people.
That’s because an ECO cannot legally go after a YES/NO vote.
You’re thinking of a Political Action Committee which does have those powers.
I like to think of myself as a generalist, I’ve worked in various different sectors and donated my time to a few notable national and international non-profits. I worked in Digital Marketing as well, I went to plenty of meetings and week long seminars that were based around buzzwords. I designed my Father and my Sisters website, as well as my personal ones. I am self employed and I like to travel, I like to document what I see, be that underwater or above. I like teaching people how to travel for next to nothing or how to take photos underwater. My hobbies became my passion. I am very fortunate that I have a “choice” in what I do. Just because I know how to work in digital marketing does not mean that I need to advertise it. And that is a beautiful thing.
As for Mr. Crespo’s comment on me “not having much work to do since they ran unopposed”; unopposed is only categorized after the deadline for application. Any candidate that thinks the only time to they have to try is when someone files the report is a lamb waiting to be slaughtered.
And after an election year?
We do not rest on our laurels.
I can only comment about things that I was involved in. As to the accusations of my Sister’s or Father’s character I will let their actions speak.
Both my Father and Sister’s page average at least a post a day. In less than two years they’re respective accounts have grown by over ten thousand, most of whom are residents in Miami. I like to think that social media did make a difference in the campaign.
Thank you to those who took the time to read. And Mr. Crespo, I do think you have written many decent and helpful articles.
p.s. Mr. Crespo, in case you’re thinking about asking me for my itemized account information. Forget it.