Monday, January 14, 2013

Wave of the Future, Facebook for Campaigning? By Geniusofdespair

I was looking around on the Political Action Committee page and took a look at the Committee "Pets' Voice." I would suppose Pets' Voice was garnering support for that ballot question about  animal services programs that was on the November ballot.  The registration form said they were supporting issues related to animal welfare.

When I looked up their expenses, besides $21,125 to Marin and Sons, there were all these payments to Facebook for advertising. Interesting. Never saw this on a campaign report. Keep it up, my Facebook stock needs to double.

1 comment:

Anonymous said...

makes sense, ROI is often multiples of other online ads.