Thursday, September 08, 2011

What Does a Super-Sized Beer Ad, Draped on a City Building, Say About That City? By Geniusofdespair

I found it amusing that two City of Miami Commissioners are worried about the City's image. I cut the fragment (left) out of the Miami Herald Wednesday. The comments are related to the firing of the Police Chief and the activity around it. The Commissioners believe it is bad for the City's image.

The City's image?? First, as I previously reported, the Miami River Center was draped with a giant, 5 story ad for a TV show called Auction Hunters. Now Miami River Center (MRC) has a similarly sized ad for Corona Beer. BEER!! And the Commissioners are worried about the City's image? City Commissioners: That 'image' ship has sailed long ago. These ridiculous billboards on your municipal building say more about your City than a whistle-blowing, X-police chief.


Although, maybe Miami is ahead of its time in the garish department, could this soon be in our future:


The meaning of image I am using:
The character projected to the public, as by a person or institution, especially as interpreted by the mass media.

35 comments:

Pollo said...

Hey, I think the ads suck, too. But it's a little disingenuous to compare the problems in city hall, and their ramifications, to advertising on public buildings. One is annoying, the other is wrong, corrupt, and alienating the public from the government we're supposed to be in charge of.

Geniusofdespair said...

I am relating on one thing IMAGE. A tourist comes here, doesn't know about the Mayor and police chief drama at city hall. Those dramas come and go without end, just different characters. The tourist sees instead a big beer ad on a city building. Same with a photographer, what image will he or she record for that German newspaper? Image is a perception.

Anonymous said...

The ads downtown says the city has no pride. It sends a message of we can be bought. I think that the signs hurt the cities image. On the other issue, the police chief went after illegal gambling. I liked him for that.

Anonymous said...

It's not a billboard. It's an "art mural." Get with the program.

Anonymous said...

I agree with Pollo's comment. Although tourists see the mural ads, the entire country hears about out the drama and government instability. It just doesn't help with Miami's image.

Anonymous said...

Does anyone know of any other United States city that has ads on their exterior?

Anonymous said...

Forgot: exterior of it's building.

Anonymous said...

I agree with Genius. Unless we start killing tourists again, the rest of the world doesn't care about our politics. They have their own to worry about. We send a bigger message imagewise with the ads. They say to our visitors we are garish boosters. I hope they put up a Calvin Klein underwear ad next.

Anonymous said...

The massive mural ads are really just MASSIVE BILLBOARDS on the sides of buildings. They are rude and disgusting and they convey on image that is cheap and low class. They convey an image to the world that Miami is for sale to any beer company or cigarette company or crack dealer who pays for an ad.

These ads face Miami's busiest roads and highways.

City of Miami commissioners lead by Marc Sarnoff approved 19 LED billboards. They are the worst.

What a terrible image they convey to tourists and residents.

Doug said...

I was just thinking about what the ad space salesman must be saying to his customers to sell the location...
"it is their city hall man, best place in town."

Anonymous said...

70% of the mural ads in the City of Miami violate the City's Ordinance. The illegal ads are being approved by a lowly City staffer with close ties to the billboard industry. More corruption.

Anonymous said...

Scenic America, with the website scenic.org, is a national organization that fights the proliferation of billboards.

Scenic Miami-Dade is the local affiliate.

Visual pollution is a national and a local problem.

The outdoor advertising industry looks for corrupt elected officials who accept money to approve more illegal billboards.

As usual, the citizens are harmed.

Anonymous said...

If the Mayor and the commissioners really cared about the City's image they wouldn't approve dozens of new LED billboards and up to 45 mural ads.

The LED billboards send a message to tourists and residents. "Welcome to Miami, Corruption Spoken Here".

David said...

That's a funny graphic of the Capitol Building. Great pics and post!

Youbetcha' said...

Well... Let's take the billboard on city hall one step further.

What if I see that billboard, think "whoa, what a great idea! The city approves of that beer. I will get off 95 right now swing back around to Tobacco Road and get one"... then I drink a couple and sadly, I total my car and injure someone.

Should the city be enticing people to drink?

Do not let Miami Dade county off the hook either. They have wrapped entire metro rail trains and buses with ads. We now have visual moving pollution. Whatever happened to the vision of sleek environmentally efficient public transit?

Shame on all of the politicians who don't give a crap about our visual environment. As a population, we may not have money to go out and treat ourselves to lovely water front views, but on the other hand we should not be forced to look at ads on public buildings and vehicles ...there is no pride.

Anonymous said...

if the ADs were such a terrible, ugly and disgusting things, why do people flock to Times Square?
I was recently in Europe (Paris, Venice) and they have ads (very sexy ads of women with lingerie) all over.

Anonymous said...

I hate these billboards too.
But how many people are even aware that this is the City's bldg? Certainly not the tourists.

Anonymous said...

Good observation Genius. Why the hell would a city government want beer ads posted so boldly on their building. What do their police officers think when they stop a drunk driver when their city hall advertises bear ads on their buildings? I've never seen anything to f....ing stupid in my life.

Anonymous said...

Third world values. Just travel and u see the relationship.

Anonymous said...

Tourists don't know the ugly beer ad is on the City of Miami owned Miami Riverside Center building. Tourists just know they are in a tacky gross City that hates the Environment. Tourists can see and smell the corruption. If tourists would open the Herald or read Thecrespogramreport or Eyeonmiami they would know Miami is Corruption Capital.

Anonymous said...

Ban all ads.
São Paulo: The City That Said No To Advertising
http://www.businessweek.com/innovate/content/jun2007/id20070618_505580.htm

Anonymous said...

ban all ads... no more half-time beer commercials in the super bowl; ...this is crazy ..people are over reacting.

Anonymous said...

ban the Ban Deodorant ad too!Ban the Ban.

Anonymous said...

San Paulo banned outdoor advertising AND it removed 10,000 billboards. Guess what happened? People could see neighborhoods and buildings that had been covered for years. Business improved.

Miami elected officials love money from Clear Channel and other scammers.

Anonymous said...

I'd love to see what happens to Time Square if all ads are removed; reciculous!

Geniusofdespair said...

There are a few areas in Manhattan that have billboards NOT the entire city. Most of Manhattan is free of ads. Go down Park Avenue.

Anonymous said...

Given it's size and it's population New York City has very few billboards.

The City of Miami has over 650 billboards now with many obnoxious LED billboards.

Billboard companies continue paying elected officials...

Anonymous said...

The Brazilian ban is classy

Anonymous said...

San Paulo outright forcing the removal of 10,000 billboards immediately turned San Paulo into a cleaner more attractive city.

Guess what? Advertisers found other media. The world did not end. Businesses thrived.

Residents and tourists loved the new San Paulo.

Milly, Hialeah said...

Just got this brilliant idea - I will put a couple of banners on my house and charge to advertise - that way I can pay taxes, insurance, fees, taxes, fees, more taxes, gas, groceries, and everything going up and up and up.

Do you think it would be pleasing?

Why don't the politicians get it? this is ugly! Take it to the vote of the majority and see who fast it will be out of our sights (that's if enough people with enough common sense vote)...

Anonymous said...

So true. Billboards and mural ads, especially uncontrolled billboards and uncontrolled mural ads are disgusting.

Elected officials get massive campaign contributions from billboard companies. Check Regalado's, Sarnoff's, Suarez's and Spence-Jones's campaign reports.

If asked, 75% or more of voters would oppose outdoor advertising. Will of the people?

Anonymous said...

FUEL is the billboard company that has the ad on the City building. They are one of the worst offenders.

Anonymous said...

Like we don't have enough image problems. Some people go to the other nearby ports just to avoid taking a cruise out of Miami because they think it's more dangerous and that's not what we want. The tacky signs do not help us and tourists actually do mention ones like that building on the freeway that's covered in billboards when they first arrive to get on their cruises.
Not good for our image at all.

Anonymous said...

The massive mural ad/billboards on the City Inn site at I-95 and NW 79/80 Streets are illegal. Miami-Dade County attorneys have won litigation against these violators but the family that owns the vacant building holding the signs and their sleazy lawyers refuse to remove the ads.

Tourists see those eye sores and always accuse Miami of being Third World.

Anonymous said...

I heard a strange rumor that Lady Liberty was going to be sporting a Playtex bra. Please tell me it ain't so.