Showing posts with label Steve Losner. Show all posts
Showing posts with label Steve Losner. Show all posts

Friday, December 26, 2008

Redland, the Wades, and the armies of compassion: Part 2 ... by gimleteye


To read the first part, click here. To read part 2, click 'read more'. Part 3, tomorrow.

Pat and John Wade began, two decades ago, as volunteers determined to defend their community from suburban sprawl like so many others around the nation: collecting signatures, signing speaker cards and rising to testify at public forums, and writing letters to the editor.

These volunteers never traveled by corporate jet or wrote off every expense for gas, copies, papers and pens. They are far below the mainstream media radar because, in challenging the economic order, they threaten advertisers and challenge in its key respects the money that fuels political fortunes from county commissioners to Congressmen, Senators and American presidents.

They were determined to keep Redland from becoming another seamless suburb of Miami. Like so many civic activists, they proceeded from the belief that public input—in the form of hearings and meetings--was as integral to the decision-making process as influential lobbyists and campaign contributors. This is the point of departure from most citizens who look at the high moats built around legislatures and throw up their hands in the futility of trying to ‘fight the system’.

It would have been so much easier if they had just been the occasional speaker at a public hearing, or holder of signs at a street corner rally: what sets their contribution apart goes beyond the commitment of neighbors who were also vocal, engaged, and thoughtful; but their entry finally into the political process involving a recall attempt of an incumbent county commissioner, Natacha Seijas whose career is imbedded in the machinery of suburban sprawl.

Kendall is Miami’s largest unincorporated suburb. It has no City Hall of its own, and its services are provided by county government that presides over more than 2 million residents in similarly unincorporated areas.

Kendall and its sprawl a dozen miles away are the abject example that the Wades fought to prevent spreading; a warren of strip malls, retail and commerce organized around successive rings of platted subdivisions, separated by high walls, cul de sacs, and transportation designed only to move the first increment of population growth by car.

Redland and Kendall’s western border is also within a few miles of Everglades National Park, the focal point of what is said to be the most costly and intensive effort to restore a damaged ecosystem in the world, entailing the expenditure of billions of state and federal tax dollars to re-plumb a system that served the needs of flood control for cities and agriculture perfectly well, but caused severe damage to the environment.

(My first experience of Kendall, two decades ago, was trying to find a Kendall soccer field for my then 12 year old son where a game was scheduled; I had an address and we were within a mile of the field, but none of the residents in the series of subdivisions we drove into, knew where it was or how to get there.)

Over time, the Wade’s learned that all the efforts of persuasion were useless in processes governing land use that were tilted toward land speculators; their evolution as activists crystallized around specific provisions of land use and environmental laws to protect Redland from the same over-development that ruined Kendall to the north.

I met the Wades in the backwash from Hurricane Andrew in 1992, after Redland and nearby municipalities, Homestead and Florida City, had started to revive. The Wades and their neighbors objected to high density developments planned outside the Urban Development Boundary; the conversion of a nursery to sprawl and the establishment of a grocery chain outpost on an avocado grove.

In 1993 the Wades and other community activists throughout the county supported a proposal by then county commissioner Miguel Diaz de la Portilla to establish community councils, comprising locally elected officers into a board, as a first line of approval to change the underlying zoning of property for building and development. The principle of community councils, a sublayer of county government with individual representatives running within districts but for seats in specific neighborhoods, was an example of “devolution” of government authority. And the developers hated it.

For developers, there were two advantages to the centralized, downtown location and concentration of zoning decisions with the county commission. First, they knew that their opponents could scarcely afford to take the time off from work to venture from distant neighborhoods to downtown. In other words, the then-existing system with endless hours—billable to attorneys—of debate, shifting agenda items, and unpredictability served special interests perfectly well.

By having all zoning decisions centralized in downtown Miami, an extremely lucrative culture had developed alongside poorly paid county commissioners: the same lobbyists and engineers and law firms profited handsomely by having a single locale as a funnel, the way that herons profit by feeding in a small, shallow pond.

The Diaz de la Portilla propopsal would have created more than a dozen separately constituted community councils. At County Hall, the builders had downtown zoning decisions “wired” through a network of lobbyists; Chris Korge, a big contributor to Democratic campaigns, Rodney Barreto and Sergio Pino, Bush loyalists, and an entire pecking order dedicated to lubricating zoning changes.

Community councils threatened to subject zoning decisions to the unknown: newly elected zoning council members from within community council districts; especially lightly populated rural areas like Redland where motivated activists might actually be elected by majority vote.

Miami’s developers had Homestead and Florida City in their cross-hairs for decades. For local businessmen who harbored jealousy to the way growth had spread northward from Miami toward Fort Lauderdale, they were frustrated and determined to lay the tracks to Homestead. The Homestead Air Force Base, destroyed in the 1992 hurricane, was intended to be the driver of billions of dollars of economic growth. Board members of the Latin Builders Association had constituted a private company, HABDI, to secure a 99 year, no-bid lease for the wrecked air base—even before the military had decided whether or not to allow its use as a commercial airport as the prospective developers planned; using county agencies to set up FAA approvals and transportation routes while other political processes ground on.

The tidal wave of “help” for hurricane relief included banks anxious to lend to underwrite and generate fees from large-scale projects, and Wall Street financiers anxious to take advantage of advances in securitizing debt that included “diversifying risk” through mortgage pools comprised of platted subdivisions and shared, common, and easily quantifiable and ratable demographics.

Some local Homestead activists and Redland neighbors who opposed the air base redevelopment as a private airport, like Chris Spaulding, endured harassment and, finally, were driven out of their jobs. Others were threatened by employers and left the area.

In response, the Wades helped to organize a county-funded study to evaluate, analyze and to protect agriculture. The Miami Dade County Agriculture & Rural Area Study was initiated in 1996. It took a full four years to award a contract to a consultant led by Duany Plater-Zyberk, lead by Elizabeth Plater Zyber, the dean of the University of Miami School of Architecture. A 16-member committee was constituted as “a two-way conduit of information between the consultants and community interests”. The study was immediately opposed by the Dade County Farm Bureau . Despite the best attempts at inclusivity and to give appropriate deference to agricultural interests including the Farm Bureau, protecting agriculture was entirely antithetical to the goals of land speculators and developers who controlled the county commission, and by extension the fate of the agricultural review. In November 2003, the study was rejected by the committee on a 7-5 vote; seven years after the process began and in the midst of the housing boom now in crashed in cinders.

The report was not delivered to the county commission until March, 2006, fully ten years after the process began. County Manager George Burgess wrote to the commissioners, “We will continue to investigate strategies to address the economic viability of agriculture and to achieve the Preliminary Performance/Key Perfomance Indicator in Miami-Dade County’s Strategic Plan of “No net loss of agricultural or environmentally sensitive lands.”

Large landowners and land speculators, in South Dade, had long experience with blocking government initiatives to protect public lands; they viewed the Agriculture Retention Study as another plot to take their property; between hurricanes and free trade agreements like NAFTA, they were determined to preserve their opportunity to cash out of land at the moment that best suited their interest: in the early 1990’s, the prospect of $10 billion of tax base created by a new commercial airport made them salivate.

The proposal to create community councils was intended to replace the full county commission sitting as the zoning appeals board. Commission meetings in downtown Miami, when convened as the zoning board, tended to be interminable, often lasting into the early hours of the morning.

Putting initial decisions for zoning closer to neighborhoods where people lived seemed, at the time, to be a pro-civic, pro-citizen initiative that would empower people, supported by the Wades and other civic activists.

The political arm of the builders, the Latin Builders Association, worried about the demographics: Redland was not Hispanic as other parts of Miami-Dade and could be susceptible to a different kind of politics than those they had been able to control in the newer suburbs, where their surrogates controlled board positions in local homeowner associations. Controlling zoning decisions was easier as the number of subdivisions grew, bringing waves of immigrants to the area, but not necessarily in farmland and the rural areas where votes were harder to count and where the historic, cultural value of agriculture still mattered.

To the builders’ lobby, community councils seemed at the time a costly and harmful evolution of democracy away from patterns that had served them profitably and well.

County commissioner Javier Souto was the tie-breaking vote that approved the community councils against the wishes of his builder/developer constituents in 1993. In a trademark tirade, that meandered from invectives against Castro against, he began mumbling aloud about a long morning walk he had taken on the beach and then described nearly every grain of sand on the way: the Latin Builders’ lobbyists rose and stormed out of the chamber, steaming with anger. They knew that their friend was going to vote against them and for the community councils.

It took a few years for county agencies to organize the community councils. By 1996, the Homestead Air Force Base battle was well underway. When the Redland community council was constituted and its members voted in, for the first time, among its first representatives was a banker owner in South Dade, Bill Losner. For decades, as owner of the local community bank, Losner had been a powerful and threatening figure. He was pro-development to the core; the growth of his bank depended on lending—to homeowners and to builders, from retailers to commercial.

There was not a single aspect of growth that Losner didn’t champion or a complaint against the environment and its advocates that he didn’t embrace. He represented—over a very long period of time—the animus against nearby national parks that, in that estimation, contributed nothing but a drain on growth and impediment to flood control, to make development closer to the Everglades even more safe and secure.

Pat Wade was the most visible and constant opponent of the economic order that Losner represented. In small towns, where power can be wielded outside the view of the media in particularly vindictive and mean-spirit ways, “becoming involved” in one’s community requires a high pain threshold. This snap shot necessarily passes over the zoning meetings in the middle of night in rural Florida, the enmity and long drives home over deserted roads used mostly, still, for farm equipment and transporting produce.

In 2000, Wade ran against Losner and won. She served on the community council for eight years. By 2000, the agricultural and rural lands study had cost millions, enslisted teams of experts, agronomists and other experts: all its recommendations were strongly pro-agriculture, and yet then county manager Steve Shiver requested the formation of another committee to “review” the study recommendations by experts. He selected a group heavily weighted to farmers and land speculators. “There is no way in hell the Dade County Farm Bureau would let that go, so they killed it,” Pat Wade says today. Along with those volunteers who had contributed countless hours to public meetings, the Wades watched developers and large farmers remand the study to a bookshelf in the county planning department.

Environmentalists had successfully prevailed on the military to deny the use of the air base as a commercial airport, partly on the argument against suburban sprawl and its impacts as a secondary consequence of the ill-advised disposal of the former military base.

It was a time that roughly coincided with cuts in the Federal Reserve benchmark interest rate by Alan Greenspan igniting a period of the fastest period of building and construction—far in excess of what the market could absorb—in Florida history. In response to the potential threats to the region from development and to nearby national parks, Miami Dade County agreed in 1996 to form another study group, ostensibly to protect Biscayne Bay Land Trust.

A further outgrowth of the Biscayne Bay Land Trust Committee was a plan to evaluate how to grow and also protect critical watersheds in the area; the Miami Dade County Watershed Study. But like the earlier Agriculture Retention Study, the Wades and other community and environmental advocates found themselves in the same situation: vastly outnumbered by the appointment of committee members, by then county manager and former mayor of Homestead Steve Shiver, in favor of economic interests like Losner and the political hierarchy that had developed in response to the profits from suburban sprawl.

The period of the South Dade Watershed Plan spanned from 2000 to 2007, when its final recommendations were similarly axed by interests allied with land speculators, including the Dade County Farm Bureau, and shelved by county commissioners. The Wades attended countless meetings of the advisory committee to the plan, rising in a familiar plaintive opposition to the development representatives who were blocking and tackling for the massive expansion of platted subdivisions in farmland all the while. The worst foreclosure and housing collapse today is exactly in these areas of the county.

Pat Wade says, “Scientists again came out in favor of agriculture, not moving UDB, density along transportation corridors; and again the Dade County Farm Bureau killed it…they will wait until there is a study that agriculture is dead, then they will approve (it). As long as you have a committee of the farm bureau; this has going on since 1982 it will be the same damn thing; as long as Bill Losner and his big farmer/developer buddies control the committees. Half a dozen studies all said farming is viable and important to the county and they all got killed because they recommended preserving agriculture.” By independent acclaim, the South Miami-Dade Watershed Study was the most comprehensive, thorough, and science-based study of a regional watershed and its economic impacts and prospective uses and planning that had ever been conducted, anywhere in the United States.

In addition to the community council, the Wades became interested in the other ways of influencing growth in South Dade; transportation policies around concurrency, required by the State of Florida through the Growth Management Act—related primarily to the expansion of Krome Avenue in far West Dade—the Urban Development Boundary, whose edge ran inside Redland, stopping the designation of rural roads to urban roads, and lastly, incorporation.

So the Wades took their commitment one step further: frustrated and angry by the failure of the political system to take into account the public interest, they decided to follow the maxim: if you don’t do politics, they do you.

It is largely the ineffectiveness of a county commission, with 13 single member districts, paid $6,000 a year to supervise a $7 billion budget that has led to the ceaseless demand of neighborhoods to separately incorporate; leading to a kind of Balkanization and severing of shared, regional interests.

In 1998 the Wades began hosting informal, open meetings at their house on incorporating Redland. Pat Wade says, “Sometimes there were 20 people, other times only 4 or 5. We conducted a massive survey to ask people their vision of Redland. We produced our own feasibility study, the Risa Report, which was submitted to the county in 2000.”

Two county commissioners shared interest in the boundaries of Redland: Katy Sorenson and Dennis Moss. In mid-2000, Commissioner Sorenson sponsored a municipal advisory committee; a step along the way to independence from county government. Pat Wade was the chairwoman of the incorporation committee for the first year. The Wades ushered the study, gaining approval from every department.

The developers had their own plan of attack. Their staunchest ally was then-mayor of Miami Dade County Alex Penelas; who had just incurred the wrath of his own party by refusing to support the recount of the contested 2000 presidential to proceed in Miami-Dade. At the time, Penelas was angry that neither Clinton nor candidate Gore had explicitly endorsed the plan by powerful and politically connected developers to redevelop the Homestead Air Force Base, adjacent to Redland, into a major commercial airport.

Penelas appointed the mayor of Homestead—the local driving force for the developers—Steve Shiver, to be county manager. As county manager, Shiver made certain that the incorporation process started by the Wades would wither on the vine. According to Pat Wade, “Shiver slashed the boundaries, planning and zoning suddenly added poison pills for incorporation outside the UDB.” African Americans in the district, mainly represented on the county commission by Dennis Moss, from historic neighborhoods of Goulds and Naranja suddenly emerged to contest the incorporation drive, claimed their communities extended to Redland and the western boundary transit route; Krome Avenue.

In Miami, ethnic rivalries often act as surrogates for development and for lobbyists of the development industry who trade influence on campaigns for political support of urban commissioners for zoning votes far from their own neighborhoods. From the public hearings and surveys about incorporation, the land speculators, developers and big farmers who Shiver and Penelas represented know that Redland incorporation would pass, if it came to a vote. But it never did, snuffed out the same was as all the studies had been that community activists supported, that concluded agriculture should be protected.

Citizen activists representing Doral, Palmetto Bay, Miami Gardens and Cutler Bay were all able to persuade the county commission to authorize incorporation. But Redland was delayed for consideration by the county commission repeatedly and finally “put on permanent deferral in 2003.”

Of course by 2003, the housing boom was in full swing; platted subdivisions were spring up in south Dade farmland like weeds. The Wades then decided to take another route: a petition drive that would allow the incorporation of Redland to be put to a district vote. “We collected the signatures in record time and went before the county commission. Commissioner Moss deferred the hearing, called us ‘disrespectful’ and ended the meeting. We never had a hearing. We took the issue to court, lost, appealed and lost again. The state court said that incorporation was the sole discretion of the Board of County Commissioners. By 2004, we were dead. Commissioner Moss changed the incorporation ordinance and eliminated the provision that allowed citizens to petition for incorporation.”

Thursday, November 27, 2008

Steve Shiver on a incline railway out of Ghost Town?... where are the Losners these days? by gimleteye

"Several contractors have filed civil complaints and liens against Ghost Town, alleging the park failed to pay them for their work. The park owes more than $300,000 to one general contractor, Industrial Service Group Contracting, that worked on the incline railway. Shiver didn’t want to comment on the claims, other than to say, “there are two sides to every story.”

The other side to the Shiver narrative is the influence of the Losners in Homestead. Between the two, they used the building boom to transform a quiet, rural area into a messy hodgepodge of bad development, helping to enrich an army of insiders dedicated to manipulating zoning and subverting environmental protection.

Homestead, Florida-- the poster child for bad growth in the state-- now groans under the weight of foreclosures and cries for bailouts.

After a failed stint to provide "low cost housing", Shiver pulled up stakes and settled in the mountains of North Carolina, where he has applied his executive experience as a Miami Dade county manager, internet entrepreneur, and low cost housing developer to running an amusement park. Shiver and his partners planned for the rest of South Florida to follow the sizzling real estate markets in Florida to the cool hills, cheap acres in Maggie Valley for condos and townhouses in the sky.

That is not happening any time soon. According to the Smoky Mountain Times, “Rides don’t work, costs have piled up, ticket sales fell short of expectations and there have been disagreements over the best way to promote Ghost Town as a tourist destination.”

Shiver says, "The priority of our projects I believe was ill-timed." Today, the homebuilders who Shiver and his partners expected to fill in Ghost Town with condos and townhouses are all begging Congress and taxpayers for bailouts. This leads one to ask the question: if homebuilders' stock shares are trading today at a tenth of their value a few years ago, doesn't that mean their influence and arguments for subsidies are only worth a tenth of what they would have been, only a few years ago?

In other words, it is not just that their projects were "ill-timed"; Maggie Valley residents should take a look at the awful imprint of foreclosures and sprawl that Shiver and Losner both made sure sprouted from farmland as fast as possible during the boom: this wasn't a question of ill-timing, this was a question of the public putting faith in the wrong people.

The Smoky Mountain News now has a better idea: "The first step in revamping the Valley is creating a unified downtown area, which the town has always lacked. According to Maggie Valley’s land-use plan, crafted in 2007, the “downtown” district stretches from Moody Farm Road to the end of the valley, below Ghost Town. Tourists driving through that 2.3-mile stretch, however, likely wouldn’t make that distinction."

Wow. Does that sound familiar, Kendall, Leisure City, Cutler Ridge, Florida City, Westchester, Sweetwater and Homestead?

The Smoky Mountain News writes: "To create a downtown feel, town officials want to limit the types of enterprises that can develop along this stretch in the future. For years, the general commercial zoning designation allowed almost anything — car washes, pawn shops, manufactured home sales, and sheet metal supply warehouses are some of the permitted uses in the commercial district, which helps to explain the town’s haphazard appearance." ("Maggie hopes to make the downtown it haver had", week of Nov. 5, 2008)

Sounds just like what Losner and Shiver did for Homestead. In fact with the help of the Dade County Farm Bureau, they lobbied for years against sustainable development; fighting the national parks, fighting the conservationists, fighting neighborhoods.

Shiver, who joked to The Miami Herald reently, that he was "getting in touch with his environmental side" in Ghost Town, fought for sprawl on US 1 and Campbell Drive and platted subdivisions in the Redland.

Both Shiver and Losner helped kill the well-reasoned plan by the nationally reknown Urban Land Institute in 2001 that had been commissioned by Miami Dade County to provide the most feasible economic reuse for the Homestead Air Force Base. The ULI plan recommended a land swap; the air base for a major effort to redevelop the center of Homestead for employment and to enhance tourism opportunities provided by nearby national parks and the Florida Keys National Marine Sanctuary.

While Shiver tries to reinvent himself in Ghost Town, Bill Losner cashed out and is cruising the Bahamas on his new yacht. His son, Steve, is trying to reinvent himself a sensible growth advocate in Homestead city politics. Fortunately, blogs are keeping track of the comings and goings.

The whole story:

Ghost Town faces long, steep climb to reclaim former glory
By Julia Merchant • Staff Writer

(Week of November 19, 2008) Ghost Town in the Sky amusement park, long a number one tourist draw in Western North Carolina, faces a pivotal time at the close of its second season since it reopened.

The 1960s-era Wild West-themed park has been plagued with difficulties since it re-opened in 2007. Rides don’t work, costs have piled up, ticket sales fell short of expectations and there have been disagreements over the best way to promote Ghost Town as a tourist destination.

“We are working with significant challenges, and we’re doing our best to stay afloat,” said Steve Shiver, the park’s president and CEO as well as an initial investor.

Since taking charge of Ghost Town a little over a year ago, Shiver has been at the helm of the struggle to reclaim the park’s status as a top tourist draw in WNC. Before Shiver and his partners bought the park, it sat idle for four years following a period of steady decline — both in visitation and upkeep.

Millions in repairs and replacements have been poured into Ghost Town’s deteriorating infrastructure since a small group of investors purchased the park in 2006. Ghost Town investors bought the park for $5.18 million. Shiver wouldn’t say how much they’ve spent on repairs — only that it was $5 to $7 million more than they thought it would be.

The investors got a $6.75 million low-interest federal loan for rural development when they bought the park, but have sunk a lot of their own money into it.

“While we remain committed to the project, as evidenced by our investment, we are facing the same financial challenges as other businesses,” said Shiver. “It’s hard to get a loan. Our capital is basically us putting our money together.”

Shiver adds that the park is “struggling to stay alive, like many businesses,” and that at the moment, it would be difficult to finance expansions or additions.

Though investors have already poured millions into Ghost Town, a continued cash infusion is critical to its success.

The state of the park’s cash flow isn’t clear. Several contractors have filed civil complaints and liens against Ghost Town, alleging the park failed to pay them for their work. The park owes more than $300,000 to one general contractor, Industrial Service Group Contracting, that worked on the incline railway.

Shiver didn’t want to comment on the claims, other than to say, “there are two sides to every story.”

“With an influx of investors and some capital, and when the economy begins to turn, it will do much, much better than what it has done,” said David Huskins, director of Smoky Mountain Host, a regional tourism development entity.

Huskins says the right infusion of capital and getting the property in shape and stabilized could once again put the park in a position to draw upwards of 200,000 visitors.

“It’s a quality product,” he said. “It’s struggling, but it will get better. I think you’ll see some great things come out of it, and I think it holds promise for days gone by.”

Visitor increase stalls in second season

Ghost Town has wrapped up its first two seasons without its largest rides, and it’s unclear what impact that will have on future tourism. If guests weren’t impressed with their first experience, they may not return — and could spread the word to others to stay away.

The amusement park already faced declining attendance when it shut its doors in 2002. Visitation had dropped to 192,000 annually from its heyday in the 1970s and 1980s when 400,000 flocked to the park.

Shiver wouldn’t release Ghost Town’s current visitation numbers. He did say visitation dropped off this year compared to its first year of being reopened.

“When Ghost Town opened up last year, there was a lot of high expectations,” said Andy Taylor, owner of the Valley Inn and vice president of the Maggie Valley Lodging Association. “The first year, business was phenomenal. The second year, I did not see as many families as we did the first year.”

When the park reopened, there was an initial surge in tourism for Maggie. The visitor center saw an increase of 40 percent. But that has since leveled off, said Lynn Collins, director of the Maggie Valley Chamber. A study conducted by the Haywood County Tourism Development Authority shows no significant increase in the number of children visiting the county.

Some visitors felt the park opened prematurely, based on feedback Taylor heard from guests at his motel last year. They made comments about the roller coaster and incline railway not working, and problems with the chair lift.

Shiver agreed that the closed roller coaster might have dissuaded visitors.

“I think the roller coaster not being open has hurt,” he said. “I think maybe some didn’t come at all because they saw it wasn’t open.”

Steve Becker, a New Jersey resident with in-laws in Waynesville, is one guest who stayed away specifically for that reason. He visited the park’s ticket office but opted not to take his two sons to Ghost Town when he heard the roller coaster wasn’t working.

“One of their biggest attractions was down,” said Becker.

The park offered Becker comp tickets good for another day if he went ahead and purchased tickets. But he turned them down since he didn’t know when he would be back.

Businesses: guests dissatisfied

Several business owners in Maggie say visitors have been disappointed in Ghost Town. During a random survey of merchants in Maggie, many were reluctant to share the comments they’d heard about Ghost Town, for fear of talking negatively about the town’s largest attraction. But those who spoke with The Smoky Mountain News said the feedback has been more bad than good.

“Some are satisfied, more are not because the rides are not open,” said one.

Another said his business hadn’t felt any impact from Ghost Town, partly because it’s too expensive for what’s offered.

“The ticket prices are too much money for what they have available,” he said. “They got to put more up there than they have.”

Some business owners aren’t clear on what works and what doesn’t of Ghost Town’s rides. They want to promote the park, but they end up not knowing what to tell potential visitors.

Of course, there are plenty who report having a good experience at Ghost Town.

“A lot of them will be happier once the roller coaster starts, but even that hasn’t been much of an issue,” reports Natalie Nelson, who owns Abby Inn with her husband. “It’s just a good time, period.”

Nelson said a good part of her weekend business comes from Ghost Town visitors, including both families and couples.

Shiver reports that a wide array of people are visiting — in fact, “as many adults as we do children.” Business, he said, is comprised equally of families, couples and retirees.

Park refocuses vision

There’s a common theme among those in the tourism industry — everyone wants to see Ghost Town succeed. The importance of the amusement park to the livelihood of the region, and particularly Maggie Valley, is recognized by all.

Currently Ghost Town is struggling with its identity in its attempts to re-establish itself as a key driver of tourism in WNC.

Already, said Shiver, there have been some mis-steps in doing that.

“There has been some mismanagement and poor decisions made here,” he said.

Shiver said the former management bit off more than it could chew in re-opening the park. They tried to make too many changes at once rather than making sure the basics were in order. For example, Shiver said he would have focused on getting the roller coaster up and running before venturing into other projects, like the total renovation of the park’s 500-seat music hall.

“The priority of our projects I believe was ill-timed,” he said.

“And we had too aggressive of a budget.”

In establishing its modern identity, Shiver intends to go “back to the basics,” and capitalize on what’s unique about the park — namely, its setting. Shiver says the beautiful scenery, stunning views and Appalachian culture are what have always drawn visitors.

“That’s what Ghost Town needed from the beginning – to come back to the basics,” said Shiver. “That’s a general theme we could apply. We missed that from the beginning.”

To give visitors a taste of their mountain surroundings, Shiver foresees an emphasis on outdoor activities like zip lines and rock climbing. He envisions an outdoor amphitheater that will showcase traditional mountain music. He wants to add more down-home food options, including an open pit barbecue, and install a petting zoo.

Those plans and others are included in a five-year capital improvement plan created with the help of Cary Summers, the former CEO of Dollywood, Silver Dollar City and Stone Mountain in Georgia.

Once, plans for Ghost Town included a water park, retail outlets, condos and potential home sites. The park sits on 97 of 288 acres, so it has room to expand. Those plans, though, are on hold for now.

Whatever future plans may include, business owners say they’re counting on the long-time tourism attraction to stay viable.

“They’ve got a lot of things to work out,” said Taylor. “I hope that everything gets up and running, because Maggie Valley needs it tremendously. I’m hoping for great things.”

To comment on this story email julia@smokymountainnews.com.