Wednesday, September 26, 2012
Apple's Biggest Miscalculation Yet: Google Maps ... by gimleteye
I'm not a big fan of Google maps in the earlier versions of the iPhone, but over time Google maps has become an invaluable app when I'm traveling. Compared to what could be -- the sturdy GPS devices like Tomtom for cars -- the iPhone has been a weakling. Apparently with the new iPhone, the GPS feature just got weaker not stronger. Steve Jobs would never have let that happen. I suspect Apple knows how important the mapping GPS feature is to consumers and decided not to cede the territory/product to Google. Who knows. But to launch a great new phone with a weaker mapping feature -- as universally reported -- is the kind of mistake Steve Jobs would never have made. The Apple strategy is apparently to let consumers suffer while it boot-straps into its own mapping expertise. Jobs would have recognized the importance of mapping and gone out and bought Tomtom or a similar competitor. I'm an early version iPhone adopter, and this latest controversy makes me wonder if I should buy the new iPhone or not.